we're just 5 days out from National Beach day a great time to drive down and enjoy the Golf coast of course but if you can't make the drive you can bring the beach to you right at home yeah we've got some of it right here it's called kinetic sand Kathy and i' have been playing with it they just launched a new So Satisfied it's fun to play with it is I'm I'm excited to talk about it so it's called project Planet collection and it's to help raise awareness about keeping our beaches clean and safe and so joining us today to talk about their mission we also making it fun for kiddos we have Kate frostad the senior director at Spin Master good morning thank you so much uh for joining us Kate for those who may not be familiar I love it explain to us and tell everyone tell the viewers what this kinetic sand is so with Kinetic Sand project Planet our goal is to inspire educate and entertain kids and families through sustainably minded satisfying sand play and of course as you said it all starts with the kinetic sand you have in front of you it's magical moving sand that's made from natural sand and it actually never dries out and it's perfect for sandis factory play yeah that's right I that's exactly what my daughter says too so satisfying I'm like girl where did you get all this but it definitely is tell us more about the project Planet collection of course so our project Planet collection is three different items and each of the items is made with 100% recycled plastic so the case in front of you all the tools you're playing with it was all ocean bound plastic that was actually recycled and turned into the toys as well we have FSC certified paper in our packaging that means it's responsibly forested and last but not least we've partnered with the nature conservancy which is a global leader in environmental uh um conservation and they're doing a great job of creating educational content that you can use as you play with your kinetic sand set so if you go to kinetic sand.com and click project planet or you scan the little card that comes with the set you're going to see videos activities coloring sheets all kinds of things for you to play with all right Kon tell us more about play sponsible why is this initiative in place um kind of fill us in on what that is 100% so play sponsible is an initiative by Spin Master to creating magical play experience es for kids and families while being more sustainably minded and leaving a lighter impact on the planet we've been lucky enough to do a Rubik's Cube that's recycled as well ETA sketch um different gunned plush but now kinetic sand is finally having its moment Kate tell us why is it so important to reach everyone at such a young age to instill these great uh uh things of keeping our planet safe and clean kids are naturally so interested in the environment I mean you I think we all know kids who can name every single tool the minute we hold them up they're like whale shark check dolphin check um so they are already interested in our natural world and ready to have those discussions I think families are looking for ways to introduce these conversations and we're trying to give them some of the tools to do that so for instance right there you could see you could watch a video about the day in the life of a sea turtle and then you could play with the set where you actually mold a little egg in the back of the mama turtle out of the sand and there's a little baby hatchling inside there he is oh that is cool I didn't even know it open like that I know so cute so kids want to play they're naturally curious and actually The Nature Conservancy has something called the nature lab where they've been helping teachers in classrooms for years and now we're bringing it into people's homes and Kate if if people are watching if they want more information where can they go to get that yeah head over to kinetic sand.com click um on Project planet or you can go to spinmaster playay sponsible tocom and you can get these products wherever you buy your kinetic sand from Target to Amazon to Walmart oh you're right well Kate frosted thank you so much for taking the time to chat with us this morning thanks for having me okay all right and of course we'll post that on our website as well click to houston.com stay with us we'll be right back after the break
